Friday, August 16, 2013

5 Logo Design Tips


 


If you look at all the big and successful companies, they all have their own logos that are effective because they are easily remembered. A logo serves as a graphic representation of your company and should be memorable to be an effective advertising tool for your business. To create a successful logo, follow these 5 simple logo design tips.

1.   Keep Your Logo Simple

A complicated logo will not likely be easily remembered. It can also make your logo difficult to maintain and reproduce. Think about the Pepsi logo.  It’s simple design gives no indication that it is for a beverage company, but it’s familiar to most everyone, even outside of the U.S. The Nike logo as well has a very simple check mark logo. Simple yet memorable designs make it easier for people to associate them with your business and set them apart from your competitors.

2.   Make Your Logo Suited to Your Business

If you are working on a logo for a legal firm, it should be formal enough for your clients to take you seriously. Colorful logos might make your clients' eyebrows rise; but if your business is a daycare center for children, a colorful logo design that appeals to kids.

3.   Consider what Your Logo will look like in the Future


You should look at your logo's future durability and longevity. Picture your company 10 years into the future and think about the kinds of products and services that it will offer. Some of the strongest companies in the world update their logos every 10 years or so, but usually the changes are subtle.

4.   Make Your Logo stand out and be Unique


Your logo's purpose is to make your company easily identifiable, especially when placed side by side with your competitors. Therefore, you need to research the industry in which you are working before you start your logo design. This will help you understand the common styles of your industry and at the same time make sure that you do not infringe upon anyone else's trademark logo.

5.   Make the Logo Readable


Your customers will not be able to easily recall your company's name if you create a logo with an unreadable and complicated font and would defeat the purpose of marketing your company. This will also keep your logo simple.

Follow these logo design tips to create a successful and powerful advertising tool for your small business.

Sign Effects
29 High Street
Billerica, MA 01862
Direct: (978) 663.0787
Toll Free: (800) 554.SIGN
Fax: (978) 663.9587
Email: sales@signeffects.com
 

Thursday, August 8, 2013

A Short History of the Invention of the Photo Booth



                                   

 

The patent for the first automated photography machine was filed in 1888 by William Pope and Edward Poole of Baltimore.  The first known working photographic machine was a product of the French inventor T. E. Enjalbert (March 1889). It was shown at the World Fair in Paris in 1889.  The first commercially successful automatic photographic apparatus was the "Bosco“ from the Inventor Conrad Bernitt of Hamburg (Patented July-16-1890).

Other products included the Photo-Mècanique or Photo-Automatique in France and in the USA, the turn of the century Automatic Photographic Machine that could make a portrait in thirty seconds, and the GE Electric Coin Op Machine of 1915. GE also put out a machine in the US and Canada that produced “penny photos,” popular at the time with ads even appearing for automated machines.

Most modern photo booths use video or digital cameras instead of film cameras, and are under computer control. Some booths can also produce stickers, postcards, or other items with the photographs on them, rather or as well as simply a strip of pictures.

Containing as many as 400 metal plates, while hailed as “devices for instant photography (that) could be installed and left to operate on their own in public places, squares, parks theaters, etc.” none of the machines were, in fact, ever totally self-operative and failed because of coin jams and their need for frequent chemical changes and repairs.


  • Innovative Foto is the largest full service designer, manufacturer, operator and distributor of digital imaging photo kiosks in the United States
  • Photo Booths – “It’s all we do”!
  • Innovatives’ Photo Booth “real estate” is unmatched- over 3,000 photo booths in North America operating under a revenue sharing model as well as support of thousands of sold photo booths in North America & Worldwide
  • 80% + market share - dominating malls/shopping centers, cinemas, amusement parks, zoos, aquariums, museums and tourist destinations
  • Chuck E. Cheese has more than 1,000 Innovative FOTO booths, yielding 40 million pictures annually
  • Innovative FOTO is a portfolio company of Sankaty Advisors, an affiliate of Bain Capital, that manages $19.1 billion of assets