If you look at all the big and
successful companies, they all have their own logos that are effective because
they are easily remembered. A logo serves as a graphic representation of your
company and should be memorable to be an effective advertising tool for your
business. To create a successful logo, follow these 5 simple logo design tips.
1.
Keep Your Logo Simple
A complicated logo will not likely be
easily remembered. It can also make your logo difficult to maintain and
reproduce. Think about the Pepsi logo.
It’s simple design gives no indication that it is for a beverage company,
but it’s familiar to most everyone, even outside of the U.S. The Nike logo as
well has a very simple check mark logo. Simple yet memorable designs make it
easier for people to associate them with your business and set them apart from
your competitors.
2.
Make Your Logo Suited
to Your Business
If you are working
on a logo for a legal firm, it should be formal enough for your clients to take
you seriously. Colorful logos might make your clients' eyebrows rise; but if
your business is a daycare center for children, a colorful logo design that
appeals to kids.
3. Consider
what Your Logo will look like in the Future
You should look at your logo's future durability and longevity. Picture your company 10 years into the future and think about the kinds of products and services that it will offer. Some of the strongest companies in the world update their logos every 10 years or so, but usually the changes are subtle.
4. Make
Your Logo stand out and be Unique
Your logo's purpose is to make your company easily identifiable, especially when placed side by side with your competitors. Therefore, you need to research the industry in which you are working before you start your logo design. This will help you understand the common styles of your industry and at the same time make sure that you do not infringe upon anyone else's trademark logo.
5. Make
the Logo Readable
Your customers will not be able to easily recall your company's name if you create a logo with an unreadable and complicated font and would defeat the purpose of marketing your company. This will also keep your logo simple.
Follow these logo design tips to create a successful and powerful advertising tool for your small business.
Sign Effects
29 High Street
Billerica, MA 01862
29 High Street
Billerica, MA 01862
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