Tuesday, July 23, 2013

Photo Booths: Perfect For Weddings and Parties?

If you’re looking for an “Innovative” way to make your wedding, party or any event memorable, consider installing a “Photo Booth”! Nowadays people are looking to spice up the average and ordinary wedding with something fun and interactive for their guests. Can you think of a better way to do that than to have a photo booth at your wedding?  There are not many people that can resist piling into a booth with their friends!

Why a photo booth?

Photo booths are great time fillers, and a photo booth keeps your guests entertained! – If there’s a lull in the party your guests can amuse themselves by taking a fun photo.  At a wedding, while the guests are waiting for the bride and groom they can spend the time at the booth. The bride and groom can even request that pictures of their friends and family are printed and shared in a guestbook!

A photo booth appeals to all ages! – Kids can have fun taking silly pictures of themselves and their friends.  They can even take the pictures themselves. 

Did You Know?          


The patent for the first automated photography machine was filed in 1889 by Mathew Stiffens.   The popularity of photo booths skyrocketed during World War II as soldiers and loved ones took numerous photographs to exchange with each other.

With the enormous advancements in digital photography and printing, photo booths are making a huge comeback. Unlike older traditional photo booths, new digital photo booths are lightweight and easily transportable making them affordable and readily available for private events.

It is tricky to explain or understand the mass appeal of photo booths or how they can bring out the wild and wacky side of almost anyone.

Since 1995, Innovative FOTO has been the leading supplier and largest manufacturer of today’s most innovative photo booths. Photo booths are a part of today’s social experience – Innovative FOTO brings that experience to life.  Contact us today at (800) 933-2682 to book a rental for your next event.

 

 

Thursday, July 11, 2013

Sign Effects - Tips for Choosing the Best Colors for your Business Signage




                   

 
 
 
 
 
 
Tips for Choosing the Best Colors for your Business Signage

Business signage is the first visible advertisement for any company’s services or products. Corporations and small businesses spend a large budget researching the most noticable choice of colors for their specific needs. It is true that people are affected psychologically by the colors presented to them in advertising promotions. Choosing the right two basic colors for your business is the foundation upon which you can then add designs and suitable graphics.



The following examples show how companies have chosen colors to express the message of their unique products or services:

·        Yellow (happy feelings) — McDonalds wants every meal to be a “happy meal.” By adding some fiery red, they have created a sign that functions as an appetite stimulant.

·        Blue (business confidence) — IBM wants everyone to trust their products.

·        Green (health) — Starbucks has a healthier, “greener” product.

·        Purple (royal, mystery, wisdom) — Hallmark has the perfectly worded card for every occasion.

·        Orange (joy, optimism) — “The world runs on Dunkin.”

·        Pink (femininity, love) — Victoria’s Secret is all about romantic, sexy women’s fashions.

 

TIPS FOR CHOOSING THE BEST COLORS FOR YOUR SIGNAGE

1.     Does your business already have an established a logo brand color? You’ll want to continue that theme in your signage color choices.

2.     Orange, yellow and red are generally considered high arousal colors; and blues, greens and violet tend to be lower in arousal response. However, within these families, entirely different reactions can be created by intensifying or lessening the shades.

3.     Never let an intense background color or graphic overpower the most important message on your signage.

4.     Work with contrasting complementary pairs for powerful impact.

5.     A black–white combination is clearly legible and less expensive.

Sign Effects was founded in 1990 in Billerica, MA. At Sign Effects, we continue to develop unique, tailor made sign solutions for each and every one of our Massachusetts & New Hampshire customers.  Call us today! 

Direct: (978) 663.0787
Toll Free: (800) 554.SIGN
Email:
sales@signeffects.com

 

 

Wednesday, July 3, 2013

The Importance of Business Signage


      The Importance of Business Signage

 If you operate or are planning to start a business, one of the most (of many) important things to consider is how you plan to use signage. Signs are like your silent salespeople, and a creative, attractive sign can help your business stand out from the competition. Potential customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

What Exterior Signs Do

Exterior signs draw attention to your place of business and help differentiate it from others. Interior signs help customers locate merchandise, exits and can lead to unplanned or impulse purchases when added to displays. According to the U.S. Small Business Administration (www.sba.gov), signs serve as a primary link between a business and its customers.

Effective signage can bring customers into the store, tell them where to find what they want, introduce them to new products, and alert them to bargains. If your signage follows some simple guidelines, you can actually increase sales while providing your customers with a pleasant shopping experience.

Marketing

Exterior signs have a continuous effect and advertisement because it’s visible 24 hours a day, 365 days a year. For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers.  After your initial investment, it is much lower for signage than other types of advertising, such as radio, televisions and newspapers.
Signs can also be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists.

Whether your needs include logos, signs, displays and exhibits, L.E.D. illuminated signs, or vehicle advertising, we at Sign Effects, Inc. focus on surpassing your needs in a cost effective, yet quality conscious manner that will win you customers!  Call us at 1800-554-SIGN, and visit our website at www.signeffects.com/.  We provide Graphic Solutions, such as:

§  Logo Design

§  Truck Lettering

§  Illumination

§  Vehicle Wrap

§  Signs

§  Airbrush Art

§  Truck Lettering