The Importance of Business Signage

      The Importance of Business Signage

 If you operate or are planning to start a business, one of the most (of many) important things to consider is how you plan to use signage. Signs are like your silent salespeople, and a creative, attractive sign can help your business stand out from the competition. Potential customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

What Exterior Signs Do

Exterior signs draw attention to your place of business and help differentiate it from others. Interior signs help customers locate merchandise, exits and can lead to unplanned or impulse purchases when added to displays. According to the U.S. Small Business Administration (www.sba.gov), signs serve as a primary link between a business and its customers.

Effective signage can bring customers into the store, tell them where to find what they want, introduce them to new products, and alert them to bargains. If your signage follows some simple guidelines, you can actually increase sales while providing your customers with a pleasant shopping experience.

Marketing

Exterior signs have a continuous effect and advertisement because it’s visible 24 hours a day, 365 days a year. For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers.  After your initial investment, it is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

Signs can also be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists.

Whether your needs include logos, signs, displays and exhibits, L.E.D. illuminated signs, or vehicle advertising, we at Sign Effects, Inc. focus on surpassing your needs in a cost effective, yet quality conscious manner that will win you customers!  Call us at 1800-554-SIGN, and visit our website at www.signeffects.com/.  We provide Graphic Solutions, such as:

§  Logo Design

§  Truck Lettering

§  Illumination

§  Vehicle Wrap

§  Signs

§  Airbrush Art

§  Truck Lettering