Tips
for Choosing the Best Colors for your Business Signage
Business signage is the
first visible advertisement for any company’s services or products. Corporations
and small businesses spend a large budget researching the
most noticable choice of colors for their specific needs. It is true that
people are affected psychologically by the colors presented to them in
advertising promotions. Choosing the right two basic
colors for your business is the foundation upon which
you can then add designs and suitable graphics.
The
following examples show how companies have chosen colors to express the message
of their unique products or services:
·
Yellow (happy feelings) — McDonalds wants every meal
to be a “happy meal.” By adding some fiery red, they have created a sign that
functions as an appetite stimulant.
·
Blue (business confidence) — IBM wants everyone to trust
their products.
·
Green (health) — Starbucks has a healthier, “greener” product.
·
Purple (royal, mystery, wisdom) — Hallmark has the perfectly
worded card for every occasion.
·
Orange (joy, optimism) — “The world runs on Dunkin.”
·
Pink (femininity, love) — Victoria’s Secret is all
about romantic, sexy women’s fashions.
TIPS FOR
CHOOSING THE BEST COLORS FOR YOUR SIGNAGE
1.
Does your business already have an established a logo brand
color? You’ll want to continue that theme in your signage color choices.
2.
Orange, yellow and red are generally considered high
arousal colors; and blues, greens and violet tend to be lower in arousal
response. However, within these families, entirely different reactions can be
created by intensifying or lessening the shades.
3.
Never let an intense background color or graphic
overpower the most important message on your signage.
4.
Work with contrasting complementary pairs for powerful
impact.
5.
A black–white combination is clearly legible and less
expensive.
Sign Effects was founded in 1990 in Billerica, MA. At Sign
Effects, we continue to develop unique, tailor made sign solutions for each and
every one of our Massachusetts & New Hampshire customers. Call us today!
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